A trip down memory lane

Hi,

J. Cole has been a large topic of conversation in the hip-hop world the last few weeks with the release of his audio series “Inevitable” in tandem with the commercial release of his early projects.

The campaign continued last weekend when J. Cole announced a 10 year anniversary show at MSG in NYC this December for what many consider to be his breakthrough album “2014 Forest Hills Drive”.

Cole is putting on a brilliant display of nostalgia marketing - creating moments and conversation by leveraging older music and bringing his audience back to the early moments in his career that first introduced them to him.

I thought it’d be worth breaking down exactly how the campaign is shaping up and why it’s working so well.

This newsletter highlights:

• J. Cole’s nostalgia marketing over the last few weeks

• 10 music industry job roles

Let’s dive in ⬇️